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Casper indir12/7/2023 But Casper has faced its own hurdles in an increasingly competitive mattress category and has struggled to make money, even after opening dozens of retail locations. As of Friday, Casper's market cap was about $147 million.Ĭasper, founded in 2014, was considered a pioneer of the so-called direct-to-consumer movement, which includes eyeglasses retailer Warby Parker and sneaker brand Allbirds. ![]() The company, which sells its products directly to consumers and also via wholesalers such as Target, has watched its valuation tumble since its public debut. ![]() Still, Casper at one point had been valued at $1.1 billion as a private business. When Casper went public in February 2020, the company priced its IPO at $12 per share and started trading on the New York Stock Exchange at $14.50, nabbing a valuation of about $575 million.
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